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Search Results for: Gender Role

Effect of the Cultural Gender Role Orientation on Advertising Intrusiveness and the Moderating effect of Selfreferencing: An Experimental Study

Journal:Journal of the Research Society of Pakistan, 2018, Volume 55, Issue No 1

Author(s): Syed Hassan Raza, Sajid Mehmood Awan, Muneeba Ifthikar

Keyword(s): Advertising, Globalisation, Culture Nurturing, Cultural Gender Role Orientation, Advertising Intrusiveness and Self-referencing

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
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